Hi, I’m
I transform technical complexity into solutions that drive real results.
I believe in a RevOps model where technology, data, and teams operate under a unified logic.
My approach is to build technical structures that align teams, unify information, and enable reliable decision-making across the organization.
I’m Laura Álvarez Manrique, a Solutions Architect and Senior HubSpot Specialist with over seven years of experience in CRM, automation, and integrations. I hold a Master’s degree in Engineering, where I researched migration processes for HubSpot partners.
I have led migration projects across multiple industries, managed technical teams, and designed complex integrations between Salesforce and HubSpot. I have also developed custom solutions that improved internal operations by more than 30%.
I am passionate about creating solutions that connect business and technology, mentoring professionals, and transforming complex needs into impactful technical implementations.
Experience
Skills
- I design RevOps architectures and technical solutions that integrate processes, data, and systems, leveraging my background in Engineering and Software Development.
- I provide technical leadership in CRM migrations, integrations, and team implementation.
- I apply data analysis and SQL, strengthened by my ongoing studies in Data Science, to enable strategic decisions based on reliable information.
- I incorporate AI-driven solutions and intelligent automation to optimize processes and enhance decision-making in RevOps and CRM environments.
Tools
custom Code
Custom Cards
Serverless Functions
HubSpot Modules
Programmable Emails
Vercel
Make.com
Zapier
N8N
Power Automate
WordPress
Solutions Architect
RevPartners I Feb 2024 – Presente
RevPartners I Feb 2024 – Presente
I design RevOps architectures, integrations, and complex migrations; I optimize data models and flows, and leverage custom code and serverless solutions to resolve technical bottlenecks and enable advanced automation.
Team Lead
Mole Street I Dec 2022 – Feb 2024
Mole Street I Dec 2022 – Feb 2024
I led the technical strategy and team execution; established development standards, optimized internal processes, and strengthened coding capabilities to ensure quality, speed, and consistent delivery.
Senior Implementation Specialist
Mole Street I Jun 2022 – Dec 2022
Mole Street I Jun 2022 – Dec 2022
I implemented technical solutions in HubSpot, configured automations and advanced data structures, and supported account management by ensuring accuracy, consistency, and alignment with client objectives.
Tech Lead
On the Fuze I Aug 2021 – Jun 2022
On the Fuze I Aug 2021 – Jun 2022
I trained the team on new HubSpot functionalities, ensured technical quality in deliverables, and resolved complex blockers; promoted best practices and oversaw the proper execution of key projects.
HubSpot Engineer
On the Fuze I Aug 2018 – Aug 2021
On the Fuze I Aug 2018 – Aug 2021
I developed and implemented technical solutions for multiple agencies; configured automations, dashboards, and custom properties; and integrated external systems using APIs and specialized tools.
Infusionsoft Consultant
On the Fuze I Sep 2017 – Aug 2018
On the Fuze I Sep 2017 – Aug 2018
I implemented digital strategies and automations in Infusionsoft; configured campaigns and custom workflows, and provided technical support to improve processes and strengthen the customer experience.
Web Developer
Ultrasonido Estudio I Jun 2016 – Jun 2017
Ultrasonido Estudio I Jun 2016 – Jun 2017
I developed and maintained websites, optimized visual and functional components, and supported the implementation of digital solutions aligned with the business’s operational and communication needs.
