I believe in RevOps where technology, data, and teams operate under the same logic.
My approach is to build technical structures that align teams, unify information, and enable reliable decisions across the organization.
I amLaura Álvarez Manrique, Solutions Architect and Senior Specialist at HubSpot with over seven years of experience in CRM, automation, and integrations. I have a Master's degree in Engineering and am currently pursuing a Master's degree in Data Science, where I researched migration processes for HubSpot partners.
I have led migration projects in various industries, managed technical teams, and designed complex integrations between Salesforce and HubSpot, as well as developing customized solutions that optimized internal management by more than 30%.
I am passionate about creating solutions that connect business and technology, supporting professionals through mentoring, and transforming complex needs into technical implementations with impact.
Experience
Skills
- I design RevOps architectures and technical solutions that integrate processes, data, and systems, drawing on my background in engineering and software development.
- Technical leadership in CRM migrations and integrations and equipment implementation.
- Data analysis and SQL skills strengthened by my current studies in Data Science, enabling strategic decisions based on reliable information.
- I incorporate AI and intelligent automation solutions to optimize processes and improve decision-making in RevOps and CRM environments.
Tools
custom code
Custom Cards
Serverless Functions
HubSpot Modules
Programmable Emails
Vercel
Make.com
Zapier
N8N
Power Automate
WordPress
Solutions Architect
RevPartners I February 2024 – Present
RevPartners I February 2024 – Present
I design RevOps architectures, complex integrations, and migrations; I optimize models and data flows and apply custom code and serverless solutions to resolve technical blockages and enable advanced automation.
Team Lead Mole Street I Dec 2022 – Feb 2024
Team Lead Mole Street I Dec 2022 – Feb 2024
I led the technical strategy and execution of the team; I established development standards, optimized internal processes, and reinforced coding skills to ensure quality, speed, and consistent deliveries.
Senior Implementation Specialist
Mole Street I June 2022 – December 2022
Mole Street I June 2022 – December 2022
I implemented technical solutions in HubSpot, configured advanced automations and data structures, and supported account management by ensuring accuracy, consistency, and alignment with client objectives.
Tech Lead
On the Fuze I Aug 2021 – Jun 2022
On the Fuze I Aug 2021 – Jun 2022
I trained the team on new HubSpot features, ensured technical quality in deliveries, and resolved complex blockages; I promoted best practices and supervised the proper execution of key projects.
HubSpot Engineer
On the Fuze I Aug 2018 – Aug 2021
On the Fuze I Aug 2018 – Aug 2021
I developed and implemented technical solutions for multiple agencies; configured automations, dashboards, and custom properties; and integrated external systems using APIs and specialized tools.
Infusionsoft Consultant
On the Fuze I Sep 2017 – Aug 2018
On the Fuze I Sep 2017 – Aug 2018
I implemented digital strategies and automations in Infusionsoft; I set up customized campaigns and flows and provided technical support to improve processes and strengthen the customer experience.
Web Developer
Ultrasound Studio I June 2016 – June 2017
Ultrasound Studio I June 2016 – June 2017
I developed and maintained websites, optimized visual and functional components, and supported the implementation of digital solutions aligned with the operational and communication needs of the business.
